Social Media Tips for Law Firms From Beginner to Advanced (2023)

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just needSocial Media Tips for Law Firms From Beginner to Advanced (1) some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the best tried-and-true social media marketing tips for law firms that can help any legal marketer, from a beginner to the most seasoned pro.

Social Media Tips for Beginners

1. Sync Posts Across All Social Media Accounts

If you haven’t done this before, it’s a good idea to invest in a social management tool like HubSpot’s Social Inbox or Hootsuite. Keeping content synced will ensure a consistent brand presence and also ensure you post on all platforms. These platforms will help you schedule content, monitor mentions, and monitor important keywords and contacts.

2. Update or Republish Older Posts

If you have older content that performed well but is outdated, simply update it and republish for an SEO boost. Whether blog posts, landing pages, or other content, updating items to be recirculated on social media will take less time than continuously pumping out new ideas. Instead of posting your content using an image, try out a video or infographic this time around.

3. Schedule Posts at Optimal Times

If you’re using a social media scheduling tool, you should be able to view which times are best for posting to each platform. You can also refer to this comprehensive guide for general time guidelines.

4. Increase Engagement with Hashtags

Research existing hashtags, and use a mix of popular ones and lesser-known hashtags to reach more people. You can also create your own firm hashtag to keep a pulse on your unique media presence. Check out our past blog post on leveraging hashtags to improve social efforts.

5. Use Lots of Visuals

Include pictures, videos, or graphics whenever you can. There are free services such as Canva that can help you create graphics, or you can subscribe to stock photo services or even use pictures of your own staff. This is important for all social media platforms – not just Instagram.

(Video) 3 Secrets To Signing Up Clients For Your Law Firm (Must Watch)

6. Optimize Each Page

Every social media platform has different options that you can use to make your page unique. Pay attention to your bio, profile picture, and header image if applicable. All images should be branded. Using something like your logo in your brand colors is a good idea. Always include a full bio with a call to action and a link to your website so they can find you. You should also look into optimizing your bio and taglines (the one-line platforms like Instagram and Twitter give you to describe your account; this is different from your handle, which is specific to you) for search. So for example, include a tagline on Instagram like ‘The Premier Personal Injury Law Firm of New Jersey’.

7. Do Audience Research

Each platform appeals to different conventions and demographics. Do some research by looking at your competitors’ pages, similar accounts to yours, and hashtags to determine which sub-market of your audience is on each platform and what type of content they enjoy.

Social Media Tips for Intermediate Users

8. Post Multiple Times Per Day

Up to three times is optimal. If you are running low on ideas, you can post user-generated content, turn to snippets of long-form content that you created (such as whitepapers), or post thought leadership content where you discuss others’ industry articles.

9. Make Sure Your Brand Speaks for You

Your goal as a legal marketer is to blend your brand into social media marketing. You can do this by adding your law firm’s logo to posts, including a firm hashtag, or highlighting your attorneys or staff.

10. Leverage Interactive Content

There are many ways to create diverse and interesting content that piques readers’ interest. Try a Twitter poll, Instagram Q&A, LinkedIn Live video, etc. You can even simply ask your followers what they would like to see more of and what would help them.

(Video) IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram

11. Invest More Time into Visual Content

As we mentioned, there are plenty of free options for visual content. Once you get more sophisticated on social, you might want to spend additional time creating graphic elements such as infographics, higher production value videos, GIFs, or document posts on LinkedIn.

Related: How Lawyers Can Optimize Videos for Each Social Media Platform.

12. Develop Brand Guidelines

As you continue to improve your social media presence, it may be helpful to put together some brand guidelines. This will help you, and anyone else posting, ensure each post falls in line with your firm’s goals. Make note of things like font for images, colors for images, tone and style of writing, call-to-action ideas, and hashtag ideas.

13. Engage in Social Listening

Social listening is the act of scanning social media platforms for relevant information pertaining to your firm or industry in order to better understand your audience. There are some tools that can help you do this easily.

Social Media Tips for Law Firms From Beginner to Advanced (2)

Social Media Tips for Advanced Marketers

14. Test Out New Social Media App Updates

Both new apps and app updates offer new avenues or ways to engage an entirely new audience. For example, consider uploading your law firm’s podcast or webinar recording to Instagram TV (IGTV). You could even create a video checklist on TikTok or host a Room on Clubhouse. The point is to explore what’s new and don’t count anything out.

(Video) ChatGPT Tutorial For Lawyers

15. Extend Your Reach by Collaborating with Thought Leaders

People trust their favorite subject matter experts. Research your industry and pitch to potential collaborations. When you produce content with one another, you’ll be exposed to their audience and vice versa. Win-win. Another tip: closely observe the social media of influencers in your sector and see what best practices you can apply.

16. Go Beyond Syncing Content Across Platforms

Once you’ve mastered getting content out on all the social channels, you can start to diversify and make sure content is unique across platforms. All content should relate back to your firm’s goals and mission. Check out our guide for best practices.

17. Create Timely Content that Resonates with People

Think outside the box of just what’s happening in your industry (though you should create content about any important news there, too). You can create memes or share photos relating to seasonality, holidays, etc.

18. Measure Social Media Key Performance Indicators (KPIs).

Make sure you are optimizing your presence by consistently viewing performance across social channels. From there, you can try to test different post formats or landing pages. Use the data available to you to create more compelling content. In this blog post, we review valuable social media metrics that law firms should be tracking.

19. Explore Social Media Advertising

If you want to accelerate your social media marketing efforts and have a budget for it, it’s worth exploring paid social advertising. Social ads can be especially effective since they’re not disruptive and look very similar to the organic content your audience is already scrolling through. They’re also highly targeted. Depending on the network, you can target your posts by location, company type, job title, demographics, and other criteria.

(Video) How to Use Hootsuite in 13 Minutes

Related: Advanced Social Media Strategies for Law Firms eBook.

20. Create Multiple Pages per Platform

As a law firm, you may be catering to many different audiences. Consider creating multiple accounts on Twitter, LinkedIn, or Instagram to target each niche audience. So, for example, a page just for job seekers, or a page for specific locations.

21. Perform an Audit

Now that you’ve got the hang of social media, consider conducting a social media audit. This Social Media Audit and Analysis Tool will help you identify areas of improvement and improve your ROI.


Social media is always changing, so even the most experienced law firm marketer might not be advanced across all of the platforms. Hopefully, these 21 social media marketing tips will help you boost your law firm’s social media marketing strategy. When put into practice, they can help you get ahead of your competitors, grow your audience, raise awareness of your law firm and drive new leads.

Updated and reposted from April 2, 2021.

(Video) Open-Source Intelligence (OSINT) in 5 Hours - Full Course - Learn OSINT!

Contact Us for a Free Consultation


How often should a law firm post on social media? ›

Decide how and when you will post: According to Hootsuite research findings: If you're marketing on Facebook, post 1-2 times per day. For LinkedIn and Twitter, post 1-5 times per day. Also, the best time to post overall on social media is at 10 am on Tuesday, Wednesday, and Thursday.

What social media is best for attorneys? ›

LinkedIn remains the most popular social media platform for lawyers in the US, according to the ABA's 2022 TechReport. More law firms use LinkedIn than every other platform, even Facebook—with 69.2% of respondents indicating their law firm maintains a presence on the channel.

What should law firm post on Instagram? ›

Instagram post ideas for lawyers
  • Posts about your law firm and its specialists.
  • Lawyers' expert advice in your Instagram.
  • Cases from law practice, news and precedents.
  • Post clients' feedback on Instagram.
  • Answers the questions your Instagram followers ask.
  • Humor, interactive, situational Instagram post.
Jan 31, 2023

What's the best time to post on social media for the company? ›

According to our 2022 survey of 1000+ marketers, the best times to post on social media – across all industries and platforms – are 6 PM to 9 PM and 12 PM to 3 PM. The best day to post is Friday.

What are the disadvantages for law firms using social media? ›

  • It takes time away from other tasks. Social media marketing is important, but not as important as your clients or your cases. ...
  • You aren't a social media marketing expert. ...
  • You might not have time to create a “big picture” plan. ...
  • You might not be able to provide consistent participation.

What lawyers should not say? ›

Here are five things you should never say to a lawyer.
  • My case will be easy money for you. ...
  • I have already done the work for you. ...
  • I forgot I had an appointment. ...
  • I've already talked to a lot of other lawyers. ...
  • I don't have all my documents.
Apr 19, 2022

What do clients want most from their lawyers? ›

What Do Clients Want From Their Lawyers?
  • Trustworthiness. First and foremost, your client needs to trust you. ...
  • Understanding and Empathy. People don't typically seek legal services because something good happened to them. ...
  • Consistent and Clear Communication. ...
  • Their Legal Problem to be Solved.

How do lawyers attract more clients? ›

  1. Send Thank You Notes. Referrals are one of the top ways attorneys attract new clients. ...
  2. Create Quality Content. Blogging about personal injury isn't always easy. ...
  3. Invest In Local SEO. ...
  4. Look To Legal Directories. ...
  5. Build Authority And Credibility. ...
  6. Target Your Niche. ...
  7. Add Some Personality. ...
  8. Make A Case For Your Law Knowledge.

What is the most popular lawyer type? ›

7 Most Common Types of Lawyers
  • Family Lawyer. ...
  • Personal Injury Lawyer. ...
  • Corporate or Business Lawyer. ...
  • Immigration Lawyer. ...
  • Medical Malpractice Lawyer. ...
  • Criminal Lawyer. ...
  • Bankruptcy Lawyer. ...
  • Selecting the Right Lawyer.
May 17, 2022

What type of lawyer is most successful? ›

Trial lawyers are among the highest paid legal professionals in the world. Thousands practice across the globe, but civil litigators who handle high dollar, high profile and high stakes cases are the most highly compensated.

Are most lawyers introverts? ›

Contrary to popular belief, most lawyers are not extroverts. In fact, 60 percent are introverts, according to Eva Wisnik, president of the legal training and placement firm Wisnik Career Enterprises in New York City. Wisnik has given the Myers-Briggs personality test to more than 6,000 attorneys since 1990.

What is a good law firm culture? ›


Happy firm culture comes from a pleasing mix of heart-warmingly familiar factors: nice colleagues, a decent work/life balance, good communication, teamwork, a bubbly social life (but not too bubbly), and career development opportunities.

How do you make a good impression at a law firm? ›

Legal job interviews: how to make a good first impression
  1. Research the firm. Although this might seem an obvious one, it's certainly one of the most important. ...
  2. Prepare your own questions. ...
  3. Dress smartly. ...
  4. Plan your journey! ...
  5. Be positive! ...
  6. Ask about next steps.

How many days a week should you post on social media? ›

Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people 'unlike' a Facebook Page.

How many times a day should a small business post on social media? ›

Having the “most posts” doesn't always win. In fact, posting frequency can mean the difference between inspiring and annoying your audience. According to the Sprout Social Index™, 74% of consumers think just 1-2 posts a day is ideal for brands.

What are the biggest threats to law firms? ›

PAUL, November 17, 2022 – Security concerns and economic pressures have displaced competition for talent as the biggest threats to law firm profitability, according to the 2022 Law Firm Business Leaders Report from Thomson Reuters, the Georgetown Law Center on Ethics and the Legal Profession, and True Value Partnering ...

What are 3 pros and 3 cons of social media? ›

Pros & Cons of Social Media
Put yourself out there in a good wayPosting inappropriate statuses/pictures
Connect with students in other educational systemsMaking people feel bad about themselves
Make new friends/communicate or connect with old friends/familyCyberbullying
15 more rows

What are the biggest challenges facing law firms today? ›

The 10 biggest challenges facing the legal profession in 2022
  • Law firm recruitment and talent retention. ...
  • Fee-earner burnout. ...
  • Lawyer competency. ...
  • Meeting your clients' digital expectations. ...
  • Having the right technology. ...
  • Thriving as a hybrid-working law firm. ...
  • Keeping cybercriminals at bay. ...
  • Remaining on top of compliance.
Jul 22, 2022

What do lawyers fear the most? ›

When lawyers are surveyed about what keeps them awake at night, their top issue is almost always a feeling that their offices or cases are out of control.

Are most lawyers honest? ›

While most lawyers are honest professionals, the legal industry does have its share of rotten apples. From overbilling to downright incompetence, our recent interviews with legal experts revealed 16 dirty secrets bad attorneys don't want you to know.

What do clients value the most in law firms? ›

When evaluating what clients want from their law firm, there are four factors that commonly crop up:
  • Bespoke, added-value service.
  • Efficiency and cost effectiveness.
  • High quality communication.
  • Better use of technology.
Sep 7, 2022

Why do lawyers Fire clients? ›

Lawyers can withdraw based on the fact their client refuses to be truthful, refuses to follow the attorney's advice, demands to pursue an unethical course of action, demands unrealistic results, desires to mislead the Court, refuses to cooperate with their counsel as well as countless other reasons.

How do law firms handle clients? ›

How to Handle Them
  1. Document Your Conversations. It's not enough to get your contract and agreements in writing. ...
  2. Encourage Questions. Sometimes your client will make a decision without understanding that it contradicts the advice you gave them previously. ...
  3. Explain the Consequences.
Oct 20, 2022

How to get legal clients online? ›

How To Get Legal Clients Online In India
  1. 2) Written Content, Blogging, etc. Content Writing is the sine qua non for every lawyer or law firm. ...
  2. 3) Search Engine Optimization. ...
  3. 4) Providing Online Legal Advice Services.

How many clients do lawyers usually have? ›

Here's a question I'm often asked:

As you know, we've helped more than 600 law firms across the country with their marketing, so we've got a pretty good idea of what is normal. So here's what I can reveal: The average solo attorney or small law firm gets 4.73 clients per month from their website.

How many times per week should a business post on social media? ›

You likely already know the benefits, but now you're wondering “How often should businesses post on social media?” We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you're using.

How many days a week should a company post on social media? ›

Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people 'unlike' a Facebook Page.

How often should you post on Instagram as a company? ›

As well, 20% of business accounts posted to their Story at least once per week. Combining this research with Adam's comments, we can ascertain that posting one feed post and two Stories per day is a pretty good bet for growing your engagement.

How often should your law firm backup its data? ›

If possible, your firm should maintain daily backups of critical data, such as financial records, client and case information, and employee records. Think of how much work your firm completes in a week and what would need to be located and reentered (if at all possible).

What not to post on social media? ›

Unless you're a political or religious organization (and even then, it's advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. Instead, sense-check your content for neutrality before you publish it to your social feeds.

Is posting 3 times a week too much? ›

How Often to Post on Facebook 2023. Most studies agree that posting to Facebook once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.

What are the best days to post on social media 2022? ›

While interpreting the data for each social network individually, we consistently noticed that the highest times of engagement were Tuesdays, Wednesdays and Thursdays at 9 or 10 a.m. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn.

Is it bad to post twice a day on Instagram? ›

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you're posting more than that… so don't get too post-happy. Aim for quality over quantity.

When someone posts too much on social media? ›

Oversharing is when people share too much personal information to the public or a stranger. It can happen both on and offline. However, it is a big problem on social media sites, which make "putting yourself online" easy.

Why is Facebook reach so low 2022? ›

More and more content is being created and shared every day. As a result, competition in News Feed – the place on Facebook where people view content from their family and friends and business – is increasing, and it's getting harder for any post to gain exposure in News Feed.


1. My Favorite Tools for Social Media Management (and more!)
(Latasha James)
2. 50+ Advanced Phrases For English Conversations
3. Expert Private Investigator Shares Tips On Finding People's Deep Secrets
(CBS Miami)
4. How to Make a Great Linkedin Profile - TIPS + EXAMPLES
(Expert Academy)
5. Advanced Tips & Tricks for Social Media | Recorded Live on October 7, 2020
6. 4 LinkedIn Company Page Tips for Your Law Firm
(Best Legal Practices)
Top Articles
Latest Posts
Article information

Author: Patricia Veum II

Last Updated: 02/20/2023

Views: 5988

Rating: 4.3 / 5 (44 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Patricia Veum II

Birthday: 1994-12-16

Address: 2064 Little Summit, Goldieton, MS 97651-0862

Phone: +6873952696715

Job: Principal Officer

Hobby: Rafting, Cabaret, Candle making, Jigsaw puzzles, Inline skating, Magic, Graffiti

Introduction: My name is Patricia Veum II, I am a vast, combative, smiling, famous, inexpensive, zealous, sparkling person who loves writing and wants to share my knowledge and understanding with you.